Rocky Card Inc. owners Debra Dullaghan and Anne Smith took advantage of Colorado Gives Day to give back to the community that supports their efforts. From Rocky Card proceeds, they were able to make donations of $1,000 each to three Estes Park nonprofit organizations. Those organizations are:

Crossroads Ministry: Crossroads provides short-term and ongoing assistance for low-income clients and helps them on the road to self-sufficiency. Crossroads has been instrumental in helping Estes Valley residents recover following the 2013 flood.

Partners Mentoring Youth: The mission of Partners Mentoring Youth is to create and support one-to-one mentoring relationships between positive adult role models and youth facing challenges in their personal, social, and academic lives.

Hospice of the Estes Valley: Hospice of the Estes Valley offers a multidisciplinary team approach to working with individuals and families to care for anyone with a life-limiting illness. Their mission is to provide the highest quality and most cost effective end-of-life care services in the Estes Valley.

Donations may be made at any time to these and other Estes Park area nonprofit organizations at

The Rocky Card has given nearly $60,000 to nonprofit organizations since 2008, with the goal of each donation being to make a difference within the Estes Park community.

The premise behind the Rocky Card is that local businesses that are Rocky Card members attract customers by offering discounts or other incentives to cardholders. Visitors and Estes Park locals purchase a Rocky Card for $10 to access the discounts, and Dullaghan and Smith donate the profits from the sale of the cards to local charities.

Merchants who participate in the Rocky Card program agree that the Rocky Card has improved sales, gained customer awareness, and provided local charities with much-needed funds. With the Rocky Card, everybody wins!

Rocky Cards may be purchased from many merchants around Estes Park, including The Village Store at National Park Village, Estes Park Mountain Shop, Estes Park True Value & Radio Shack, Rocky Mountain Gateway, the Estes Park Visitors Center, and Safeway. A complete list of locations, as well as a list of the merchants that offer Rocky Card discounts, is available at